At All In Motion®, we believe that premium activewear should empower and inspire movement for all bodies. Since our founding, we’ve been dedicated to creating high-performance athletic apparel that combines exceptional comfort with sleek, inclusive style. With versatile designs made to move with you, our collection aims to unlock every body’s potential.
Our Story
All In Motion® was launched in 2020 exclusively for Target, driven by the goal of making premium workout wear accessible to all. We saw a need in the activewear market for stylish, functional pieces at an affordable price point. Our designers dreamed up a line centered around confidence-boosting fabrics, flattering fits, and thoughtful features to carry you through every workout and beyond.
After rigorous testing and perfecting over two years, our inaugural collection of All In Motion® leggings, bras, tops, shorts, and accessories debuted at Target stores nationwide and on Target.com. We were thrilled to see the community embrace our brand and share their own inspiring, active lifestyles in our apparel.
Today, the All In Motion® assortment continues to grow with exciting new releases season after season. Our team obsesses over every detail, fabric, and fit to curate a selection that helps you feel your best during any activity. Read on to learn what sets All In Motion® apart.
Our Activewear
The All In Motion® difference comes down to our meticulous design process and premium materials. Our versatile activewear stands out for:
Innovative Fabrics
We use innovative technical fabrics designed to optimize comfort, range of motion, and performance during workouts. Our leggings, tops, shorts, and bras feature high-performance details like:
- Ultra-Soft Compression Fabric: Provides muscle support and sculpting shape retention.
- Quick-Dry Technology: Wicks away sweat to keep you cool and dry.
- Four-Way Stretch: Moves naturally in every direction for unrestricted mobility.
- Lightweight Construction: Breathable and featherlight for all-day comfort.
- Chafe-Free Seams: Flat-lock stitching prevents friction and irritation.
- UV Protection: Shields skin from harmful rays.
Flattering, Inclusive Fits
Our athletic apparel is crafted for all body types with inclusive sizing from XS-4X. Every design complements your shape with:
- Contoured Silhouettes: Follows curves for a tailored, supportive fit.
- Hidden Waistbands: Streamlined profile that won’t dig, pinch, or restrict.
- Adjustable Features: Customizable waistbands, straps, and more to find your perfect fit.
Strategic Features
We deck out our activewear with purposeful details to enhance your lifestyle:
- Pockets: Secure storage for essentials like phones, keys, and cards.
- Reflective Elements: Increased visibility for low-light workouts.
- Quick-Access Hems: Easily slip in and out of layers.
- Cute Back Details: Stylish cut-outs, straps, and accents.
Premium Quality
Our apparel is made to last through countless workouts and washes. Expect:
- Durable Construction: Sturdy seams and reinforcements at friction points.
- Pilling Resistance: Smooth, fuzz-free wear.
- Shape Retention: Fabrics bounce back after each wear.
- Fade Resistance: Vibrant colors stay true wash after wash.
Our Values
At All In Motion®, we want to make fitness accessible and empowering for all. Our core values inform every step of our design and production process.
Body Positivity
We celebrate all bodies and abilities equally. Our size-inclusive, flattering designs help you feel confident and comfortable as you move.
Sustainability
From earth-friendly materials to ethical production, we aim to create activewear that’s kind to both your body and the planet.
Community
Movement is rewarding when shared. We support our community through inclusive campaigns that inspire everyone to unlock their potential through fitness.
Accessibility
Premium activewear should be within reach for all budgets. We’re proud to offer high-quality apparel at affordable Target prices.
Our Design Process
Creating activewear that lives up to our standards requires meticulous attention at every stage:
Ideation
Our designers begin by gathering athlete feedback and wellness insights to identify needs and gaps in the market. This informs our vision for upcoming collections.
Material Selection
Next, we deeply research fabric technologies to find those that balance performance, sustainability, and softness. Test samples are put through intense quality testing.
Prototyping
Before selecting final fabrics, we create hundreds of fit prototypes to perfect the drape, stretch, and structure that will best complement each body.
Testing
Models of all sizes test sample designs during actual workouts for unrestricted movement, comfort, and durability. We refine until perfect.
Responsible Production
Our apparel is ethically produced in factories that meet stringent standards for safe, fair working conditions and sustainable practices.
Quality Assurance
Before launching any product, our Quality Assurance team evaluates stitches, hardware, fabric durability, sizing consistency, and more.
We’re proudly obsessive about each step so you can feel your absolute best while living an active, healthy lifestyle in All In Motion®.
Shop With Us
Ready to discover activewear designed for both performance and confidence? Browse our collection of All In Motion® apparel today!
We offer endless mix-and-match pieces for any activity like:
- Sports Bras: Light support to high impact, strappy to longline.
- Tops: Seamless tanks to loose tees, crop tops to hoodies.
- Bottoms: Bike shorts, leggings, joggers, sweatpants, and more.
- Jackets & Vests: Windbreakers, puffers, fleece, down alternative, and packable layers.
- Shoes & Socks: Trainers, running shoes, slides, no-shows, crew socks, and more.
- Accessories: Hats, headbands, bags, water bottles, and equipment.
Ready to find your new go-to workout gear? Visit allinnmotion.com and browse our collection today. We can’t wait to inspire and empower you to unlock your limitless potential. Let’s get moving!
