All In Motion Backpack

Your Adventure Awaits: A Comprehensive Look at Target’s Game-Changing Backpack Line

In a world where versatility meets functionality, finding the perfect backpack can feel like discovering hidden treasure. Whether you’re a daily commuter, weekend adventurer, or fitness enthusiast, the right backpack serves as more than just a carrying solution—it becomes an extension of your lifestyle. Today, I’m diving deep into one of the market’s most underrated gems: the All In Motion backpack collection.

As someone who’s cycled through countless backpacks over the years (much to my wallet’s dismay), I’ve developed a keen eye for quality and practicality. When Target launched their All In Motion line, I was admittedly skeptical. Another store brand trying to compete with established outdoor gear companies? But after three months of putting their signature backpack through the rigors of daily life, weekend hikes, and even a surprise rainstorm, I’m ready to share why this affordable powerhouse might just be the last backpack you’ll need to buy for years.

Features That Stand Out in a Crowded Market

The All In Motion backpack doesn’t just check boxes—it creates new standards for what we should expect from everyday carry solutions. The thoughtful design elements become immediately apparent from the moment you slip it onto your shoulders.

The ergonomic shoulder straps deserve particular mention. Unlike cheaper alternatives that dig into your shoulders after twenty minutes of wear, these are generously padded with breathable mesh that distributes weight evenly. The back panel features similar padding with strategic ventilation channels that prevent that dreaded back-sweat situation we’ve all experienced on warmer days.

What truly sets this backpack apart is its organization system. Beyond the standard large main compartment, you’ll find a series of thoughtfully placed pockets that seem to anticipate your needs. The front quick-access pocket is perfect for items you need to grab in a hurry—keys, hand sanitizer, or earbuds. Along the sides, dual mesh pockets easily accommodate water bottles of various sizes, while zippered side compartments keep smaller valuables secure.

For the digitally connected, the dedicated tech sleeve comfortably fits laptops up to 15 inches, with additional padding that provides peace of mind when you inevitably place the bag down with less care than intended. Adjacent to this sleeve, you’ll find smaller compartments perfect for chargers, cables, and other accessories—no more digging through the main compartment to find that one connector you desperately need.

The interior lining deserves special mention too. Rather than the flimsy material found in many comparably priced options, All In Motion opted for a robust, rip-resistant fabric that maintains its integrity even when stuffed to capacity. The contrast color makes it surprisingly easy to spot items inside, eliminating the black-hole effect that plagues so many backpacks.

The Waterproof Question: How Does It Hold Up Against the Elements?

Let’s address one of the most common questions about this backpack: is it truly waterproof? The technical answer is that the All In Motion backpack is water-resistant rather than fully waterproof. This distinction is important for managing expectations.

The exterior is constructed from a durable polyester blend with a water-resistant coating that effectively repels light to moderate rainfall. During an unexpected downpour on my weekend hike, I was pleasantly surprised to find my change of clothes and electronics remained completely dry. The high-quality YKK zippers also feature protective flaps that prevent water from seeping through these vulnerable points.

However, I wouldn’t recommend submerging the backpack or exposing it to sustained heavy rainfall without additional protection. For those scenarios, All In Motion does offer a separate rain cover that can be purchased as an accessory for complete waterproofing. This cover packs down small enough to keep in one of the internal pockets, ready to deploy when storm clouds gather.

For everyday use and occasional exposure to the elements, the standard water resistance is more than adequate. The bottom of the backpack features a slightly thicker, more heavily treated material—a thoughtful touch that protects your belongings when you inevitably set the bag down on damp surfaces.

Price Point: Exceptional Value Without Breaking the Bank

In a market where premium backpacks easily command $150-300, the All In Motion backpack stands out as a remarkably affordable alternative without the quality compromises you might expect. Ranging from $39.99 for the standard model to $59.99 for the larger capacity travel version, these backpacks deliver features typically found in products twice their price.

Target frequently includes the All In Motion line in their seasonal sales, making it possible to snag these backpacks for even less during promotional periods. I’ve noticed particularly good deals during back-to-school season and Target’s semi-annual fitness gear sales, with discounts sometimes reaching 30% off the already reasonable price point.

The value becomes even more apparent when you consider the durability factor—this isn’t a bag you’ll need to replace annually. Given the quality of materials and construction, you’re looking at years of reliable service, making the cost-per-use minimal compared to cheaper alternatives that deteriorate quickly.

Availability: Where to Get Your Hands on One

The most straightforward place to purchase an All In Motion backpack is directly through Target. The full range is available both in physical Target stores and through their online platform. In-store shopping offers the advantage of being able to try the backpack on and assess the fit before purchasing, while the online store typically features a more complete selection of colors and special editions.

Target’s website frequently offers free shipping on orders over $35, which covers even the base model of these backpacks. Their flexible return policy—allowing returns within 90 days of purchase with receipt—provides some reassurance if the backpack doesn’t meet your expectations.

For those who prefer alternative retailers, All In Motion products are occasionally available through Target’s partnerships with other platforms, including Amazon. However, selection may be limited compared to buying directly from Target.

It’s worth noting that some specialized versions of the backpack—particularly limited color editions or seasonal variants—are produced in smaller quantities and can sell out quickly. If you have your eye on a specific style, I recommend making your purchase promptly rather than assuming it will remain available indefinitely.

Size Options: Finding Your Perfect Fit

All In Motion understands that different activities and body types require different backpack dimensions. Their line offers three primary size categories to accommodate various needs:

The Compact (18L capacity) measures approximately 16″ x 11″ x 5″ and is perfect for minimalist daily carry, quick gym sessions, or as a personal item for air travel. Despite its smaller footprint, it still accommodates a standard laptop and essential items without feeling cramped.

The Standard (25L capacity) hits the sweet spot for most users at roughly 18″ x 12″ x 6″. This versatile size works wonderfully as an everyday backpack with enough room for work essentials plus a change of clothes or small shopping haul.

The Extended (32L capacity) measures about 20″ x 13″ x 8″ and provides substantial carrying capacity for longer trips, outdoor adventures, or situations where you need to pack extra gear. Despite the increased volume, thoughtful design prevents it from feeling unwieldy on your back.

All three sizes feature adjustable shoulder straps to accommodate different torso lengths and body types. The Standard and Extended models also include adjustable sternum straps for additional stability during more active use. While not technically a different size, there’s also a youth version scaled appropriately for younger users with the same quality construction as the adult models.

Travel Companion: How It Performs on the Road

After taking the Standard All In Motion backpack on several weekend trips and one longer vacation, I can confidently say it performs admirably as a travel companion. The versatility becomes immediately apparent when navigating through crowded transportation hubs—the balanced weight distribution and compact profile make it easy to maneuver even when fully packed.

One standout feature for travelers is the pass-through sleeve on the back panel that allows the backpack to slide over the handle of rolling luggage. This simple addition transforms how you navigate airports, saving your shoulders during long terminal walks.

The internal organization system really shines during travel. The separate laptop compartment allows for quick removal during security screening, while multiple interior pockets keep essentials organized during your journey. I particularly appreciate the hidden pocket against the back panel—perfect for securing a passport, travel documents, or emergency cash away from potential pickpockets.

The Standard size complies with most airlines’ personal item dimensions, while the Extended version works as a carry-on for most carriers. The compression straps on both models allow you to cinch down a partially filled bag, preventing contents from shifting during transit.

For longer travel, the breathable back panel prevents discomfort even during extended wear in varying climates. However, if you’re planning serious backpacking trips or multi-day hikes, you might find the suspension system lacks some of the specialized features found in dedicated trekking packs.

Durability: Standing the Test of Time and Use

After months of daily use, my All In Motion backpack shows remarkably little wear—a testament to the quality of materials and construction that exceeds expectations at this price point.

The exterior fabric resists abrasion surprisingly well. Despite being regularly placed on concrete, shoved under seats, and generally treated with the casual disregard that comes with daily use, the material shows minimal signs of wear. The reinforced bottom panel provides additional protection where most backpacks typically fail first.

Stitching throughout the bag remains intact with no signs of unraveling, even at stress points like handle attachments and strap connections. The YKK zippers continue to operate smoothly without catching—a common failure point in lesser backpacks that can render an otherwise functional bag unusable.

The internal lining has proven equally durable. Despite frequent use and occasionally carrying heavier loads, the interior shows no tearing or separation from the outer shell. Even the smaller organizational pockets maintain their shape without stretching out.

For perspective on longevity, I spoke with several other All In Motion backpack owners who reported their bags continuing to perform well after 1-2 years of regular use. The most common areas of eventual wear appear to be the mesh water bottle pockets and zipper pulls—both relatively minor and in line with expected use patterns.

Tech Protection: The Laptop Compartment and Digital Organization

In our connected world, a backpack’s ability to safely transport electronics has become a critical factor for many users. The All In Motion backpack addresses this need with a thoughtfully designed tech protection system.

The dedicated laptop compartment sits flush against your back, providing both security and weight distribution benefits. This padded sleeve fits devices up to 15 inches, with sufficient cushioning on all sides to absorb minor impacts. What impresses me most is that the compartment remains suspended slightly above the bottom of the bag, providing protection if you set the backpack down too forcefully.

Adjacent to the laptop sleeve, you’ll find additional pockets sized perfectly for tablets, e-readers, or notebooks. The organization extends to smaller tech accessories as well, with dedicated spaces for power banks, cables, and peripherals. A small but appreciated detail is the cable pass-through port that allows for charging while keeping devices securely inside the bag.

For those concerned about moisture, the water-resistant exterior provides reasonable protection for your electronics during light rain. However, during heavier downpours, I’d recommend using the additional rain cover for complete peace of mind.

The compartment’s access zipper opens completely flat (180 degrees), making TSA checkpoints significantly less stressful. This design also makes it easier to pack and unpack your devices without negotiating awkward angles.

Color Options: Expressing Your Style

The All In Motion backpack range offers a refreshing variety of color options that extend beyond the standard black, with choices that balance personality with versatility. The core collection includes:

• Classic Black: Timeless and professional, showing minimal dirt and wear
• Navy Blue: A sophisticated alternative to black that pairs well with most wardrobes
• Heather Gray: A modern neutral with subtle texture that conceals light soiling
• Forest Green: A rich, nature-inspired tone that stands out without being flashy
• Burgundy: A deeper red option that adds character while remaining versatile
• Teal: A vibrant option that makes a statement for those wanting more personality

Beyond these standard offerings, Target typically releases 2-3 seasonal colors or patterns each year. Recent special editions have included a mountain landscape print, a subtle geometric pattern, and a limited run of pastel spring colors.

Most color options feature contrasting interior linings—typically in a lighter shade—making it easier to find items inside the bag. The zipper pulls and logo details typically appear in complementary accent colors that enhance the overall aesthetic without becoming overly busy.

It’s worth noting that not all colors are consistently available in all size options. The most comprehensive selection is typically found in the Standard size, while the Compact and Extended versions sometimes offer a more limited palette.

Maintenance: Keeping Your Backpack Looking Fresh

Maintaining the All In Motion backpack is refreshingly straightforward, which contributes to its long-term durability. For routine cleaning, a damp cloth with mild soap is sufficient to address surface dirt and stains. The polyester blend exterior repels most substances, preventing them from deeply penetrating the fabric.

For more thorough cleaning, the backpack can be hand washed in cold water with gentle detergent. The manufacturer specifically advises against machine washing or dry cleaning, as these methods may compromise the water-resistant coating and structural integrity.

After washing, it’s important to air dry the backpack completely before storage. Hanging it upside down with all compartments unzipped ensures proper drainage and prevents moisture from becoming trapped in interior pockets. Direct sunlight should be avoided during drying to prevent fabric fading.

For zipper maintenance, an occasional application of silicone lubricant keeps them operating smoothly. The hardware benefits from periodic wiping down to prevent buildup of dust and debris that could eventually impact function.

One preventative maintenance tip: regularly empty and shake out the backpack to remove accumulated debris from the bottom of compartments and hard-to-reach corners. This simple habit prevents abrasive particles from gradually wearing down the interior fabric.

Customer Feedback: What Users Are Saying

After scouring online reviews and speaking with fellow All In Motion backpack owners, a consistent pattern of feedback emerges. The backpack currently maintains an impressive 4.7/5 star average across over 2,300 reviews on Target’s website, with particularly high marks for value and durability.

Positive reviews consistently highlight:

• Comfort during extended wear, even when fully loaded
• Thoughtful organization that exceeds expectations at this price point
• Impressive water resistance during unexpected weather
• Durability that outlasts more expensive alternatives
• Versatility across different use cases from work to weekend adventures

The critical feedback centers primarily around:

• Limited color availability for certain size options
• Water bottle pockets that feel tight with larger bottles
• Desire for additional small accessory pockets in the main compartment
• Some users wishing for a fully waterproof option without needing the separate rain cover

Interestingly, several reviewers mention purchasing the backpack as a “temporary solution” only to be so impressed that it became their primary bag. This pattern speaks to the way the All In Motion backpack exceeds expectations based on its price point.

Capacity and Load-Bearing: How Much Can It Handle?

While All In Motion doesn’t publish specific weight capacity ratings for their backpacks, practical testing provides some useful insights. The Standard 25L model comfortably handles daily loads of 15-20 pounds without strain on the stitching or discomfort for the wearer. During more demanding use, I’ve loaded it with approximately 25 pounds of gear for day hikes without any signs of stress on the construction.

The weight distribution system plays a significant role in the carrying comfort. The padded shoulder straps distribute weight effectively across your upper body, while the optional sternum strap (on Standard and Extended models) provides additional stability for heavier loads.

The backpack’s structure maintains its shape even when partially filled, preventing that awkward collapsed appearance some bags develop. Compression straps on the sides allow you to secure and stabilize lighter loads, preventing items from shifting during activity.

For those regularly carrying heavier loads, the Extended 32L version offers not only additional capacity but also slightly wider shoulder straps and enhanced back panel padding. This version makes a noticeable difference when carrying textbooks, camera equipment, or other substantial items for extended periods.

Outdoor Performance: Hitting the Trails

While the All In Motion backpack wasn’t specifically designed as technical hiking gear, it performs admirably for casual outdoor adventures. The water-resistant exterior handles morning dew and light rain, while the durable construction stands up to brushes with branches and occasional contact with rough surfaces.

For day hikes under 10 miles, the Standard model provides sufficient capacity for essentials like water, snacks, a light layer, and basic first aid supplies. The Extended version accommodates additional gear for longer outings or variable weather conditions.

The ventilated back panel proves particularly valuable during active outdoor use, allowing heat to dissipate rather than building up against your back. This feature noticeably reduces sweating compared to backpacks with solid back panels.

External attachment points allow for securing trekking poles or light equipment to the outside of the pack, freeing interior space for other essentials. The side compression straps stabilize loads during more dynamic movement on uneven terrain.

For serious backpacking or technical trails, you’ll likely want a specialized hiking pack with more advanced suspension and load-bearing features. However, for casual outdoor exploration and accessible trails, the All In Motion backpack strikes an impressive balance between everyday functionality and outdoor capability.

School Solution: From Elementary to College

The versatility of the All In Motion backpack makes it an excellent choice for students across educational levels. The youth-sized version offers the same quality construction scaled appropriately for younger users, while the Standard and Extended models accommodate the increasing gear requirements of older students.

For elementary and middle school students, the durable construction withstands the inevitable rough handling. Parents particularly appreciate the water-resistant exterior that protects books and papers during rainy school days.

High school students benefit from the laptop compartment and organization system that accommodates textbooks, notebooks, and increasingly essential technology. The comfortable carry system handles heavier academic loads without causing discomfort during long school days.

College students perhaps benefit most from the backpack’s versatility. Beyond carrying academic materials, the All In Motion backpack transitions seamlessly to other aspects of college life—from gym sessions to weekend trips to library marathon study sessions. The professional aesthetic also works well for internships and early career settings.

The price point makes the All In Motion backpack particularly attractive for the education market, offering features typically found in more expensive “school-specific” backpacks without the premium pricing.

Warranty and Customer Support

All In Motion backpacks come with a one-year limited warranty against manufacturing defects, which covers issues like premature seam separation, zipper failure, or structural problems not resulting from normal wear and tear. While this warranty period is shorter than some premium outdoor brands (which sometimes offer lifetime guarantees), it’s reasonable given the price point.

Target’s standard return policy applies to these backpacks, allowing returns within 90 days of purchase with receipt. This generous window provides ample time to thoroughly test the backpack in various conditions before committing fully.

For warranty claims beyond the return window, Target’s customer service handles the process. Based on customer reports, the experience is generally positive, with representatives being responsive to legitimate quality concerns. Some users report receiving replacements even slightly beyond the warranty period when clear manufacturing defects were identified.

It’s worth noting that normal wear and tear, damage from improper use, or cosmetic issues aren’t covered under the warranty. However, the overall durability of the backpack means warranty claims are relatively rare compared to purchase volume.

Competitive Landscape: How It Stacks Up

When comparing the All In Motion backpack to competitors, the value proposition becomes even clearer. Against store brands like Amazon Basics or Walmart’s offerings, the All In Motion provides noticeably superior materials, construction, and comfort features while maintaining a competitive price point.

Against mid-range dedicated backpack brands like JanSport or High Sierra, the All In Motion holds its own in terms of durability and functionality while typically coming in at a lower price point. It lacks some of the lifetime warranty coverage these brands might offer but delivers comparable daily performance.

When compared to premium brands like North Face, Patagonia, or Osprey, the All In Motion naturally lacks some specialized features and the highest-grade materials. However, for everyday use and casual outdoor activities, many users would be hard-pressed to justify the 2-3x price difference for marginal functional improvements.

The most direct competitors are probably other retail store athletic brands like Dick’s Sporting Goods’ DSG line or Kohl’s Tek Gear. In these comparisons, All In Motion generally offers superior organization systems and more thoughtful design touches while maintaining similar pricing.

Eco-Friendly Aspects: Sustainability Considerations

Target has made sustainability commitments across their private labels, and the All In Motion line reflects these efforts to varying degrees. The backpacks incorporate some recycled polyester content in their construction, though Target doesn’t specify exact percentages.

The production process follows Target’s responsible manufacturing guidelines, which include restrictions on certain chemicals and treatments that may have environmental impacts. The durability factor also contributes to sustainability by reducing replacement frequency and associated resource consumption.

The packaging is relatively minimal, using recycled cardboard hang tags rather than extensive plastic wrapping. This approach reduces single-use plastic waste compared to many competitor products.

Where the line falls short of truly eco-friendly status is in end-of-life considerations. Unlike some specialized outdoor brands, Target doesn’t currently offer a recycling or take-back program for All In Motion products when they eventually wear out. The mixed material construction also makes home recycling challenging.

For environmentally conscious consumers, the most significant eco-benefit comes from the product’s durability. A backpack that lasts 3-5 years creates substantially less environmental impact than cycling through cheaper alternatives annually.

Additional Accessories: Expanding Functionality

While the All In Motion backpack comes well-equipped out of the box, Target offers several compatible accessories that enhance functionality for specific use cases:

The rain cover, mentioned earlier, provides complete waterproofing during heavy precipitation. It packs down small enough to keep permanently in an interior pocket, ready when needed.

Compression packing cubes designed to fit perfectly within the backpack’s main compartment help maximize space utilization and keep contents organized during travel. These are particularly useful with the Extended model when using it as a weekend bag.

A compatible tech organizer pouch keeps smaller electronics accessories corralled in one place rather than floating freely in various pockets. The design aligns with the interior aesthetics of the backpack.

For fitness enthusiasts, a separate shoe compartment attachment connects to the bottom of the backpack, creating isolated storage for gym footwear without sacrificing internal capacity.

These accessories are reasonably priced ($8-15 range) and frequently included in Target’s accessory sales alongside the main backpacks. While none are essential for basic functionality, they offer targeted enhancements for specific use cases.

Common Concerns: Addressing Potential Drawbacks

No product is without limitations, and transparent discussion of potential drawbacks helps set appropriate expectations. For the All In Motion backpack, a few common concerns emerge from user feedback:

Some users report that the water bottle pockets feel constraining with larger containers. While standard 20-24oz bottles fit comfortably, larger 32oz bottles or wide insulated containers can be a tight squeeze that stresses the mesh over time.

The laptop compartment, while well-padded, lacks the rigid frame protection found in some dedicated tech backpacks. For those frequently transporting expensive laptops in challenging environments, additional protection might be warranted.

A few taller users (over 6’2″) mention that even with full adjustment, the shoulder straps don’t achieve optimal positioning for their frame. This is more pronounced with the Compact and Standard sizes than the Extended version.

The black colorway shows dust more readily than might be expected, requiring more frequent surface cleaning to maintain a professional appearance. The darker colored options generally require less maintenance.

While these considerations are worth noting, they represent minor compromises rather than significant design flaws, especially considering the price point.

Conclusion: A Worthy Addition to Your Gear Collection

After thoroughly examining the All In Motion backpack from every angle, the verdict is clear: this affordable powerhouse offers exceptional value that makes it a worthy contender against backpacks twice its price. The thoughtful design, durable construction, and versatile functionality create a package that exceeds expectations for a store-brand product.

For daily commuters, students, casual adventurers, and weekend travelers, the All In Motion backpack delivers the essential features you need without overcomplicating or overcharging. The pricing makes quality accessible without compromising on the details that matter in daily use.

While it won’t replace specialized equipment for serious outdoor expeditions or dedicated camera bags for professional photographers, it excels in the everyday versatility that most users actually need. The ability to transition seamlessly between work, gym, weekend activities, and casual travel makes it a practical addition to almost any lifestyle.

In a market saturated with both cheap disposable options and overpriced premium brands, the All In Motion backpack occupies a sweet spot of accessible quality that deserves recognition. Whether you’re replacing a worn-out bag or adding to your collection, this Target exclusive merits serious consideration.